Personal Brand Scope · Prepared for
Laura
Dillion
ROC Title · Scottsdale, Arizona
Twenty two years in Arizona title, clients who follow you wherever you go, and you already show up on your stories every day. The work is not getting you to show up. It is turning what you already do into a brand that agents across the Valley, and the AI tools they now ask, know by name. You bring the stories, a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the studio, the coaching and the publishing.
Everything Included
Strategy, daily short form on Instagram and Facebook, a monthly studio session, a monthly Instagram live, the app and coaching with Buck. A three month minimum, then month to month.
The effort is there. The system is not.
From Buck's audit of your accounts on November 4.
About 1,400 posts, about 2,400 followers
You have put in the volume. Without one clear niche and one target, the algorithm does not know who to show you to, so reach has not caught up with the work.
Reels without you talking
Your stories show your face every day, but the reels, the format that reaches new agents, rarely have you on camera telling a story. Thirty seconds of you talking is the single biggest change available.
Flyers and single images
Event flyers and graphics are useful for the people already following you. They are not savable, sharable or searchable, and they do not build the authority you teach your own clients to build.
Hard to find by name
Google shows many people with your name, and when we asked an AI assistant who Laura Dillion is, it did not know. Consistent video on your own name is what fixes both.
Six pieces, itemized.
Once you know exactly what to talk about each day, you hit record, tell the story and hit send. We handle everything after that.
Your Brand Strategy
Worked through with Buck in a one hour strategy session, then written down.
- Your brand: why agents follow you from company to company, and what makes you different
- Your persona: how you sound and show up, emotional attributes included, so every post reads like you
- Your avatar: the exact agents, teams and lenders you want, niched down until every video is about them
- Your pillars and cadence: what to talk about, and how often, so content is savable, sharable and searchable
- Version one delivered after the session, then tweaked with you until it fits
Slack and Your App
Buck in your pocket, and an app that tells you what to say.
- A private Slack channel with Buck and the team, set up the day you sign
- Your own Qinary app on your phone, loaded with your strategy
- A prompt each day built for your avatar, with the camera right there
- Record, hit send, and your part is done
- Analytics in the app so you can see what each video does
Daily Short Form on Instagram and Facebook
You film it. Our team finishes it and posts it.
- Editing, captions, animation, graphics and on-screen text on everything you send
- Hooks and captions written in your voice, posting times and scheduling handled
- Short form every day once you are rolling, edited by real people, not AI
- A calendar you can see, so you can hold or pull anything before it goes out
Studio Session with Buck
Once a month at our studio in Scottsdale, behind Sprouts on Scottsdale Road.
- About an hour, interview style, so it looks and feels like a big podcast
- High polish content for authority and credibility, next to your everyday phone videos
- Cameras, lighting and audio handled by our team
- Cut into short clips and published across the month
Instagram Live
One live a month, planned with you.
- Topic and format planned with Buck
- Cut into short clips afterward and published
Coaching with Buck
Half marketing, half accountability.
- Coaching in Slack on how you create, so it stays authentically you
- An audit of your current accounts, then a monthly read of what is working
- Accountability: go quiet for a week and you will hear from us
Strategy first, then momentum.
Kickoff
Slack, and your strategy session booked
Your channel is set up the day you sign, and we book one hour with Buck on your brand, persona, avatar and pillars. Your accounts are connected.
Version one
Your strategy, written down
You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and Buck shows you how to use it.
Rolling
Content moving every day
You send video, we edit, caption and post it. Your first studio session and live go on the calendar.
Review
Numbers, then adjust
We look at what reached new agents, what got saved and shared, and tighten the plan. Think in six months, not thirty days.
You be you. We do the rest.
About an hour a week from you, in small pieces, plus one studio session a month.
Your side
The stories- Your strategy session with Buck
- Video from the app when a prompt lands
- One studio session and one live a month
No editing, no captions, no scheduling.
Our side
The system- Your strategy, prompts, pillars and app
- Every edit, caption and schedule
- Publishing on Instagram and Facebook
- Studio, cameras and clips
- Coaching from Buck and a monthly review
Your accounts, your content and your brand stay in your name the whole way through.
Every line, itemized.
One monthly fee, strategy included. A team of five doing this in house would run around $5,000 a month. All figures are in US dollars.
Every month
Everything belowNot included in this scope: full podcast production, long form and YouTube, blogging, AI search optimization services, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.
Make the commitment to yourself, and we do it together, one step at a time.
Start here
Strategy included, three month minimum
First payment today, then the same date each month. Month to month after the first three. Card or bank account.