Thank you, Laura

You are in. The receipt is on its way to your inbox. Maddy will reach out today to set up your Slack channel and book your strategy session with Buck.

Personal Brand Scope · Prepared for

Laura
Dillion

ROC Title · Scottsdale, Arizona

Twenty two years in Arizona title, clients who follow you wherever you go, and you already show up on your stories every day. The work is not getting you to show up. It is turning what you already do into a brand that agents across the Valley, and the AI tools they now ask, know by name. You bring the stories, a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the studio, the coaching and the publishing.

Monthly partnership

Everything Included

$1,297/month

Strategy, daily short form on Instagram and Facebook, a monthly studio session, a monthly Instagram live, the app and coaching with Buck. A three month minimum, then month to month.

01 / What the audit showed

The effort is there. The system is not.

From Buck's audit of your accounts on November 4.

01
Output vs. reach

About 1,400 posts, about 2,400 followers

You have put in the volume. Without one clear niche and one target, the algorithm does not know who to show you to, so reach has not caught up with the work.

02
The missing format

Reels without you talking

Your stories show your face every day, but the reels, the format that reaches new agents, rarely have you on camera telling a story. Thirty seconds of you talking is the single biggest change available.

03
Feed posts

Flyers and single images

Event flyers and graphics are useful for the people already following you. They are not savable, sharable or searchable, and they do not build the authority you teach your own clients to build.

04
Search and AI

Hard to find by name

Google shows many people with your name, and when we asked an AI assistant who Laura Dillion is, it did not know. Consistent video on your own name is what fixes both.

02 / What's included

Six pieces, itemized.

Once you know exactly what to talk about each day, you hit record, tell the story and hit send. We handle everything after that.

01
Strategy · first week

Your Brand Strategy

Worked through with Buck in a one hour strategy session, then written down.

  • Your brand: why agents follow you from company to company, and what makes you different
  • Your persona: how you sound and show up, emotional attributes included, so every post reads like you
  • Your avatar: the exact agents, teams and lenders you want, niched down until every video is about them
  • Your pillars and cadence: what to talk about, and how often, so content is savable, sharable and searchable
  • Version one delivered after the session, then tweaked with you until it fits
02
Starting day one

Slack and Your App

Buck in your pocket, and an app that tells you what to say.

  • A private Slack channel with Buck and the team, set up the day you sign
  • Your own Qinary app on your phone, loaded with your strategy
  • A prompt each day built for your avatar, with the camera right there
  • Record, hit send, and your part is done
  • Analytics in the app so you can see what each video does
03
Every day

Daily Short Form on Instagram and Facebook

You film it. Our team finishes it and posts it.

  • Editing, captions, animation, graphics and on-screen text on everything you send
  • Hooks and captions written in your voice, posting times and scheduling handled
  • Short form every day once you are rolling, edited by real people, not AI
  • A calendar you can see, so you can hold or pull anything before it goes out
04
Every month

Studio Session with Buck

Once a month at our studio in Scottsdale, behind Sprouts on Scottsdale Road.

  • About an hour, interview style, so it looks and feels like a big podcast
  • High polish content for authority and credibility, next to your everyday phone videos
  • Cameras, lighting and audio handled by our team
  • Cut into short clips and published across the month
05
Every month

Instagram Live

One live a month, planned with you.

  • Topic and format planned with Buck
  • Cut into short clips afterward and published
06
Every day

Coaching with Buck

Half marketing, half accountability.

  • Coaching in Slack on how you create, so it stays authentically you
  • An audit of your current accounts, then a monthly read of what is working
  • Accountability: go quiet for a week and you will hear from us
03 / How it runs

Strategy first, then momentum.

Day one
Kickoff

Slack, and your strategy session booked

Your channel is set up the day you sign, and we book one hour with Buck on your brand, persona, avatar and pillars. Your accounts are connected.

A few days later
Version one

Your strategy, written down

You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and Buck shows you how to use it.

From then on
Rolling

Content moving every day

You send video, we edit, caption and post it. Your first studio session and live go on the calendar.

Day 30
Review

Numbers, then adjust

We look at what reached new agents, what got saved and shared, and tighten the plan. Think in six months, not thirty days.

04 / Who does what

You be you. We do the rest.

About an hour a week from you, in small pieces, plus one studio session a month.

Your side

The stories
  • Your strategy session with Buck
  • Video from the app when a prompt lands
  • One studio session and one live a month

No editing, no captions, no scheduling.

Our side

The system
  • Your strategy, prompts, pillars and app
  • Every edit, caption and schedule
  • Publishing on Instagram and Facebook
  • Studio, cameras and clips
  • Coaching from Buck and a monthly review

Your accounts, your content and your brand stay in your name the whole way through.

05 / Investment

Every line, itemized.

One monthly fee, strategy included. A team of five doing this in house would run around $5,000 a month. All figures are in US dollars.

Every month

Everything below
Brand strategyBrand, persona, avatar, pillars and cadence, with version one after your session
Included
Slack and your appA private channel with Buck and the team, and daily prompts on your phone
Included
Daily short formEditing, captions, graphics, scheduling and publishing on Instagram and Facebook
Included
Monthly studio sessionInterview style with Buck, cut into clips
Included
Monthly Instagram livePlanned with you and cut into clips
Included
Coaching with BuckIn Slack, with a monthly read of what is working
Included
Monthly partnershipThree month minimum, then month to month
$1,297/month

Not included in this scope: full podcast production, long form and YouTube, blogging, AI search optimization services, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.

Make the commitment to yourself, and we do it together, one step at a time.

Start here

Monthly
$1,297/month

Strategy included, three month minimum

First payment today, then the same date each month. Month to month after the first three. Card or bank account.

Service Agreement and Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client, being Laura Dillion and any company named at checkout, and Qinary Corporation, an Arizona corporation ("Company"). Upon execution of this agreement, a dedicated team is assembled and assigned to Client's account. All fees are billed in advance to reserve team capacity and production resources, and payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, or failure to supply access or materials, does not constitute grounds for cancellation, pause, credit or refund. All fees are stated and charged in United States dollars.

Term and Payment

The fee is $1,297 per month, charged automatically on the same date each month, or on the last day of a shorter month, beginning on the date of first payment. This agreement has a minimum committed term of three consecutive months (three monthly payments, $3,891 in total). Early termination during the minimum term requires payment of all remaining payments in the minimum term. After the minimum term the agreement continues month to month until either party gives written notice before the next monthly payment date, and services end at the close of the month already paid.

Scope

Company will provide a brand strategy for Client, covering brand, persona, target audience, content pillars and cadence, developed in a one hour strategy session with Buck Wise and delivered as a written version one strategy, revised with Client. Company will provide a private Slack channel with Buck Wise, access to Company's client app for content prompts and sending footage, coaching by Buck Wise, an initial audit of Client's existing accounts and a monthly review of performance. Company will edit video supplied by Client, write captions and on-screen text, and schedule and publish short form content to Client's Instagram and Facebook accounts once Client is supplying material, with the upcoming calendar visible to Client. Company will provide one studio session per month of approximately one hour at its studio in Scottsdale, Arizona, scheduled with Client, edited into short clips. Company will plan one Instagram live per month with Client and edit it into short clips. Unused studio sessions and lives do not roll over.

Not Included

Excluded from this agreement and available only under a separate scope and fee: full podcast production, long form and YouTube production, blogging, AI search optimization services, website work, email platforms and newsletters, and paid advertising spend and management.

Client Participation

Client will supply video and other material for publication, approximately one hour per week in total, attend the strategy session, and schedule the monthly studio session and live with Company. The volume and quality of published content depend on the material Client supplies.

Content Approval

Upcoming posts are visible to Client, and Client may ask for any post to be held or removed at any time. Content supplied by Client is otherwise treated as approved for publication.

Access and Accounts

Client's accounts remain in Client's name throughout. Client is responsible for keeping two-step verification on devices Client controls. Company's access is removed at the end of the engagement.

Employer Policies

Client is responsible for ensuring that content published on Client's profiles complies with any social media, marketing or compliance policies of Client's employer.

Content and Intellectual Property

All content, strategies, brand assets and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies and promotional materials unless Client provides written objection.

Client Responsibilities

Client is responsible for the rights to any content, images, music and names supplied to Company, for the consent of anyone who appears in content Client supplies, for timely approvals, and for the accuracy of financial, legal and professional information published.

Results

Social platforms are third-party systems that Company does not control. Reach, followers, engagement and business results depend on factors outside this engagement, including platform changes and market conditions. Services are provided on a best-effort professional basis and no specific result is guaranteed.

Refunds

Qinary Corporation does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

Secure payment today, then $1,297 on the same date each month. Three month minimum, then month to month. Card or bank account.

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